How to get more public involvement on the web? Many would say that the solution is to publish more content. But this is not always true. Here are 3 suggestions.
How to get more public involvement on the web? This is one of the main goals of every digital entrepreneur and every content manager.
Almost every blogger poses this question: “I opened my blog and publish content every day; yet my posts are not successful. What can I do to improve the situation? “. To begin with, it is advisable to debunk a common place where most bloggers fall: to get more public involvement on the web, it is not necessary to publish a lot of content a day.
On the contrary, every single content must be valued. Instead of increasing the production of content, more content already produced must be enhanced. In other words, we need to study and apply the most varied and complex methodologies that allow a post to obtain greater visibility and involvement from the public. Here then are three extremely effective techniques to enhance a post and make it more interesting in the eyes of the people.
Table of Contents
Use an effective email marketing strategy
Leveraging email marketing to give visibility to your content can be one of the most effective techniques to get more public involvement on the web. Email marketing includes two distinct elements: the mailing list and the newsletter. While the first is a list of names (of which you have the email address) united by specific interests that want to be informed about a certain topic, the second consists in the actual content (in the information then) that the marketer or l site editor wants to pass on to his audience.
Email marketing is, to date, one of the most important online marketing formulas whose use cannot be ignored by any digital entrepreneur who wants to grow their website. Through the use of email marketing automation programs it is possible to automate the periodic sending of emails to a specific list of customers sharing the same interests. It is thus possible to divide the posts created based on the thematic area to which they belong and direct them to users. In particular it is possible to distinguish the members of the mailing list in several segments differentiated by specific interest.
This is especially true for sites and blogs that publish articles on different topics: rather than aggregating all the content produced in one period in a single newsletter, it is more appropriate to create several newsletters on specific topics and send them on different days. In this way it is possible to understand over time which users tend to open the emails received on a certain topic and which ones usually do not open them. The email delivery software is able to give precisely this type of information, so after several mailings it is possible to exclude from the users those users who never show interest in a certain type of content. The purpose of this operation is to bring each user to receive only really appreciated content, thus increasing the email open rate.
Statistics related to email marketing applied to content are very encouraging: it is more likely that content transmitted via email will make the public more curious than a simple post published on the web. In fact, some analysts have calculated that the persuasion effectiveness of email marketing is 40 times greater than social media and that every euro spent on this fundamental strategy has a return of 44 euros of gain.
How to write email content? The texts of the newsletters must be as short and concise as possible. In this way it is more likely that the customer will stop to read the information received and his attention will be captured. In drafting the newsletter it is often convenient to include in the email only a summary of the content completed by a link to the original post or article. In this way the interested and intrigued reader will complete the reading on the site where the content was published.
Use other transmission channels: videos
Using other transmission channels is essential to get more public involvement on the web. A mistake that many marketers and content managers make is to fossilize on the continuous publication of posts, even though they have realized that this is a technique that has not been working for some time. What could be the alternative? Instead of divulging the information you want to convey through the usual boring and trivial post, you might consider creating videos.
To date, videos are the most successful transmission channels among the new generations that surf the web. Compared to texts, videos are more usable, they suddenly attract the reader’s attention and are able to transmit a greater number of information in a very short time. Moreover, saving time is one of the main reasons why the dissemination of information in the form of videos can be an important tactic for obtaining greater public involvement on the web. The people who surf the net, in fact, want to know everything and immediately. They have no time to waste and most often they focus more on content that transmits a large amount of information in less time. Users also tend to prefer content that combines information with entertainment and videos are certainly less boring and demanding than written text.
Obviously, in order for a video to be really successful and to appeal to the public, it must be of quality. Absolutely avoid shaky and blurred shots, with the subject poorly lit and with poor sound. A video must immediately show an aesthetic and a character consistent with the value of the proposed contents. To this end, learning the fundamentals of a video shoot is essential, and to do this almost always it is sufficient to look for a few tutorials on YouTube. To make a good video it is not necessary to be Steven Spielberg, just have a little ‘confidence with the most basic shooting techniques. Moreover, it is not necessary to buy a high-cost video camera, today it is possible to create excellent videos even with a simple smartphone, provided you know how to use it to the fullest.
Try another business model
In case you were in possession of a blog or information disclosure website, you will surely have created a very large amount of content. To do this, surely you will have had to document and have acquired certain knowledge that an average web user is unlikely to have.
Bringing your knowledge together and creating an online community or course can be a good way to engage the internet audience more. Moreover, it is what we at Corporate Video Production Companies in Dubai have done: we have created a series of online courses (which we are continuously enriching) precisely to provide our followers with our skills in a unified and structured way, but above all useful on a professional level, because at end of a course we issue a certification. Find our courses already accessible in the area dedicated to online training.
In general, an online course can appeal to many people who are willing to acquire certain knowledge and want a direct comparison with the promulgator of such information. On the other hand, moreover, teaching through an online course can prove to be a profoundly formative activity even for the teacher himself. The latter, in fact, can have more dialogue with his “followers” and establish a direct relationship with the public. The role of teacher can also be very rewarding; it is a way to get to know new people who have the same interests and help them improve their knowledge in the field in which they are specialized.